For the branding of the Triangle building designed by architects Herzog & de Meuron in Paris, the concept was built around the idea of modularity and transparency, reflecting both the architectural design and the diverse services within the building, such as a nursery, restaurant, hotel, and commercial spaces.
The branding emphasized the flexibility of the structure, with its modular design serving as a metaphor for the adaptability of the spaces inside. The building, with its unique triangular shape, was represented through dynamic visuals and a clean, contemporary aesthetic that conveyed the idea of interconnectedness between the different functions of the space.
At the same time, the design highlighted the transparency of the building’s architecture, underscoring how, despite its large scale, the structure feels light and open rather than imposing. Through the use of light, airy colors and sleek, minimalist typography, the branding conveyed the sense of openness, both physically and conceptually, inviting visitors to experience the building as an integrated part of the city.
This approach not only communicated the modernity and innovation of the Triangle building but also showcased the seamless integration of its varied services into the urban landscape, making it a dynamic yet approachable landmark in Paris.
Agency : H5Animation : Nam Borgers
