More than a gift… For the Ruinart End of the year visuals, I collaborated with photographer Ines Dieleman and scenographer Hervé Sauvage to create a series of poetic and natural images that highlight the brand's new, eco-conscious packaging. The visuals were designed to evoke a sense of warmth, sustainability, and elegance, with the table as the central element, celebrating both the craftsmanship of the champagne and the art of gathering.
The new packaging, designed with a focus on sustainability, was presented in a refined yet subtle way, blending seamlessly into the intimate, holiday-themed setting. Soft, earthy tones and organic textures were used to underscore the eco-friendly approach, while creating a sense of timeless beauty and serenity.
The campaign conveys the spirit of Christmas in a poetic and understated way, where the simple act of sharing a moment around the table is elevated by the elegance of Ruinart. The visuals bring attention to the brand’s commitment to sustainability, while offering a warm invitation to celebrate the holidays with grace and responsibility.
Art Direction
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Photographer: Inès Dieleman
Agency: H5
