For the Orangina branding, I teamed up with illustrator Timothy Durand to create vibrant, playful illustrations that paid tribute to the iconic French poster art of legendary artists like Villemot. These dynamic, colorful illustrations captured the spirit of Orangina—fun, energetic, and unmistakably French—blending nostalgia with a contemporary twist.
In addition to the illustrations, I collaborated with Police Studio to design a custom, hand-drawn typeface around Orangina's tagline, "Shake the World". The result was a lively, expressive font that added a fun and organic touch to the brand's visual identity.
This cohesive approach to branding, combining bold illustrations with a unique, playful typeface, reinforced Orangina's image as a vibrant, refreshing brand with deep roots in French culture, while appealing to a new generation of consumers.
Art Direction - Branding - Graphical Charter
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Illustrator: Timothy Durand
Typeface: Police Studio
Agencies : H5 x BETC
