100 Years of the Chamonix Olympic Games – A Timeless Celebration
To mark the centenary of the 1924 Chamonix Olympic Games, the visual identity pays tribute to the legacy of the first-ever Winter Olympics while embracing a modern perspective.
The logo draws inspiration from the aesthetics of the 1930s, reinterpreting its elegance and geometry through a contemporary lens. At its core, the design embodies the essence of Chamonix: the mountain and its verticality, evoking both the grandeur of the Alps and the spirit of winter sports. The logo also subtly integrates the letter C, symbolizing both "Cent" (100 years) and "Chamonix", reinforcing the deep connection between the place and its Olympic heritage.
The graphic identity extends across various communication materials, creating a cohesive, striking, and celebratory visual system that bridges history and modernity—just like the games themselves did a century ago.
