For the Louvre-Lens, I developed a structured and versatile visual identity system inspired by the modularity of the Louvre’s iconic logo. This graphic charter is built around a system of clean, geometric modules, providing a flexible framework that ensures a cohesive yet dynamic brand presence.
The design prioritizes simplicity and impact, enabling internal teams to create consistent visuals with ease while maintaining a strong, recognizable aesthetic. This approach balances clarity and creativity, offering the tools to adapt to diverse communication needs while preserving the museum’s refined and prestigious identity.
Branding
Graphical Charter design with Matthieu Lelièvre
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Agency: H5
