For the launch of Leroy République, a brand rooted in the skateboarding culture, I developed a comprehensive visual identity infused with the spirit of the nineties, paying homage to the golden era of skate and VHS aesthetics. From designing skateboards, T-shirts, sweatshirts, stickers, and a fanzine, to crafting the scenography and overseeing the art direction of a dynamic photoshoot at the iconic Palais de Tokyo in Paris, the project was a full-spectrum creative endeavor.
Every element of the branding reflects a raw, nostalgic energy, with bold, authentic visuals that capture the rebellious and creative essence of skateboarding culture. This launch was a celebration of style, movement, and individuality, creating a strong connection between Leroy République and the skateboarding community.
Creative Direction - Logo - Apparel - Boards - Set Design - Editorial Design
Photography : Alexandre Onimus
Photography : Alexandre Onimus
