For a John Lobb print campaign, I had the privilege of collaborating with the talented Korean artist Jin-Young Hong. The campaign’s core idea was to communicate the brand’s bespoke "By Request" shoe customization program, highlighting the wide range of possibilities for creating personalized shoes, from material choices to colors and finishes.
Jin-Young Hong’s distinctive artistic style brought the concept to life, blending art and craftsmanship in a way that captured the essence of John Lobb’s commitment to quality and individuality. The print visuals showcased various customizable shoe models, with Hong’s intricate designs beautifully illustrating the attention to detail and the limitless options available through the "By Request" program.
This collaboration emphasized the luxury and precision behind every pair of John Lobb shoes, inviting customers to explore their unique style and create a shoe truly tailored to their personal taste. The campaign effectively communicated the spirit of bespoke craftsmanship, offering a glimpse into the world of high-end, personalized footwear.
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Art Direction
Artist: Jin-Young Hong
Art Direction
Artist: Jin-Young Hong
