In the Jaeger-LeCoultre key visuals, I created a series of elegant and refined images that place the brand's timepieces in context, printed on high-quality paper to emphasize the sensibility and craftsmanship of the brand. Each photograph was thoughtfully composed to evoke the timeless elegance of Jaeger-LeCoultre, reflecting both its legacy and artistic inspirations such as the Polo or Art Deco.
By printing these photographs on paper, we added a tactile quality that invites the viewer to connect with the brand on a deeper, more sensory level. This approach not only highlights the luxury and craftsmanship of Jaeger-LeCoultre but also reinforces the brand's timeless relevance, blending heritage with modernity in a visually stunning and emotionally resonant way.
Art Direction - Campaign 2018
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Agency: DDB Paris
