Hermès

For Hermès’ Valentine’s Day campaign, I created a joyful and dynamic concept centered around the maison’s iconic orange gift boxes. The idea was to bring these emblematic boxes to life, transforming them into playful, animated elements that carry the narrative through a series of vibrant scenes. The story is joyful and spontaneous, with the boxes bouncing from one setting to another, each new scene filled with energy and fun. 
The film captures a sense of celebration, bringing a whimsical touch to the unmistakable Hermès orange. The animation reflects the joyful spirit of the season, where the boxes interact in a way that is unexpected yet entirely in tune with the elegance and creativity of the brand.
This campaign not only highlighted Hermès’ instantly recognizable aesthetic but also captured the essence of Valentine’s Day—a celebration of connection, happiness, and thoughtful gestures. The result was a lively and unforgettable tribute to the maison’s creativity and craftsmanship, perfectly tailored for this special occasion.
Art Direction 
Agency: H5
Illustrator: Federico Tramonte
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