I designed the logo and brand book for Hechter Paris, capturing the brand’s values and vision for a modern, united future. At the core of the visual identity is the "H+", symbolizing positivity, progress, and collaboration, aligned with the philosophy: "Hechter Together."
The "H+" represents three foundational pillars:
Hechter Together: A reflection of unity and collective strength, the brand emphasizes that it’s not about one individual but a shared purpose as a group.
Keep caring: Hechter Paris is deeply committed to sustainability, striving to be more eco-friendly every day and to have a positive impact on both people and the planet.
Keep control: Innovation is key to the brand’s DNA, constantly pushing boundaries with new technologies to create modern, functional, and forward-thinking designs.
Keep caring: Hechter Paris is deeply committed to sustainability, striving to be more eco-friendly every day and to have a positive impact on both people and the planet.
Keep control: Innovation is key to the brand’s DNA, constantly pushing boundaries with new technologies to create modern, functional, and forward-thinking designs.
The brand book establishes a dynamic and cohesive framework, blending bold typography, a modern color palette, and clear design guidelines. It reflects Hechter Paris’ urban, innovative, and future-focused identity, resonating with a new generation of conscious, style-driven individuals.
Art Direction - Branding - Logo Design & Visual identity
Agency: H5
Agency: H5
