As a Graphic Designer and Art Director, I had the privilege of creating the entire visual identity for Bell & Ross, shaping their graphic charter to reflect the brand's DNA of precision, innovation, and sophistication.
This foundation was key in designing the communication strategies for two iconic watch launches: the BR03 and BR05 collections.
For the BR03, I crafted a graphic universe inspired by its distinctive design—a perfect interplay of the round within the square. The visual language emphasized geometric harmony, utilizing bold lines, balanced compositions, and contemporary typography to mirror the watch's technical ingenuity and modern aesthetic.
For the BR05, the focus shifted to travel and design. I developed a communication campaign that celebrated movement and exploration, blending sleek visuals with storytelling rooted in urban sophistication and a spirit of adventure. The campaign connected the watch to the vibrancy of cityscapes and the allure of discovery.
Both projects not only showcased Bell & Ross' Time Instrument but also elevated each collection through a cohesive and impactful design language that resonated with the brand's audience.
