For Baracoda, a company that blends connected technology with everyday health solutions, I crafted a dynamic and versatile logo centered around the letter B, which can be read as "Be." This simple yet powerful design allows the brand to express a variety of empowering messages such as "Be Smart," "Be Here," "Be Cool," and more—capturing the essence of Baracoda’s vision to enhance daily health practices.
The brand's "Daily Healthtech" baseline reflects its commitment to creating smart, sustainable objects that make health accessible through preventive care at home. Rather than focusing on gadgets, Baracoda enhances familiar everyday objects to foster healthier habits. From oral hygiene to skincare, weight management, and beauty, their products seamlessly integrate into daily life, offering real, meaningful change.
I designed the logo, visual identity, and brand guidelines to highlight this innovative approach. The clean, modern aesthetic supports the idea of intelligent design and simplicity, while maintaining an approachable and contemporary feel—making wellness part of your everyday routine.
Creative DirectionLogo - Brand Book
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Agency: Syd Paris
