For Bally's Valentine’s Day campaign, I collaborated with renowned Dutch illustrator Piet Paris, asking him to explore the world of geometric shapes to create characters that embody the Maison’s sophisticated spirit. By blending clean lines and abstract forms, Piet Paris crafted distinctive characters that not only represent the elegance of Bally but also highlight the brand’s fashion accessories and iconic gift boxes.
The animation, accompanied by a timeless sound design, creates a seamless connection between modern creativity and Bally’s heritage. The result is an engaging and refined narrative where geometric characters bring to life the luxurious and playful side of the brand, subtly elevating both the products and the spirit of gifting.
This campaign exudes the elegance and innovation Bally is known for, while capturing a fresh yet classic vibe—perfectly suited for the occasion of Valentine’s Day.
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Artist: Piet Paris
Video Animation: Mathieu Maillefer
Sound Design : Kouz
Agency: H5
Artist: Piet Paris
Video Animation: Mathieu Maillefer
Sound Design : Kouz
Agency: H5
