Baliston: Augment the minimum
Baliston is a revolutionary connected footwear brand designed to enhance health and well-being through advanced technology. At its heart lies the visionary design of Philippe Starck, who reimagined the shoe as both an elegant object and a functional tool for better living.
I had the privilege of collaborating with Starck on the creation of the brand’s graphic charter, translating his philosophy of minimalism into a cohesive visual identity. This approach extends across all touchpoints, from communication materials to the design of the app that seamlessly integrates with the connected shoe.
The result is a brand that embodies simplicity and sophistication, aligning with Starck’s ethos while emphasizing Baliston’s mission to blend health, technology, and timeless design.
