For the branding of Backstage, a startup within the L'Oréal group, I created a visual identity that is as vibrant and straightforward as the brand itself. The logo, set in Helvetica, is clean and simple, reflecting the brand's modern approach.
The overall design language is centered around fun, with curved shapes and bold colors that add an element of playfulness and energy. These visual elements are combined to create a fresh and approachable identity, capturing the youthful spirit of Backstage and its connection to the world of beauty, innovation, and accessibility.
HairDresser Startup
Creative Direction - Logo & Branding
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Agency: Syd Paris
Creative Direction - Logo & Branding
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Agency: Syd Paris
