For Alias Production, I designed a complete visual identity that encompasses a 360 degree approach, covering everything from the logo to the key touchpoints of the brand's communication. This included the concert posters, social media assets, and the website, all designed to create a cohesive and dynamic presence across multiple platforms.
The visual identity revolves around a unique, protean typography, which adapts to different formats while maintaining a bold, distinctive style. The inspiration drawn from vintage concert posters of the 60s and 70s allowed me to infuse the design with a retro yet contemporary energy, making each piece feel vibrant and memorable.
By incorporating this flexible typographic system into the posters, social media content, and website design, the identity highlights the diverse range of concerts organized by Alias Production. The goal was to create impactful visuals that stand out in a crowded landscape, while also ensuring the brand’s presence is consistently recognizable across all channels. This approach reflects the versatility and creativity that Alias Production brings to the music scene, making each concert feel like a unique and exciting event.
Art Direction - Logo - Branding
Graphical Charter with Louis-Ferdinand Larrouturou
www.alias-production.fr
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Agency: H5
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Agency: H5
