Logo and graphic chart for the Marseille’s airport
At the heart of this redesign is a new symbol: “the wave.” This visual sign conveys both movement and the horizon, a poetic evocation of the Marseille runway nestled between sky and sea. The wave also embodies openness to the world and to the transformations underway, in a context where sustainability and fluidity are becoming imperatives. Echinops, an emblematic color This new visual identity is based on a unique shade, Echinops, a blend of electric blue and purple, inspired by the thistle flower of the same name. This choice subtly evokes lavender without replicating it.
